Privacy policy

Last updated: March 18, 2026

Asma Kare operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Asma Kare is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, depending on how you interact with the Services and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address
  • Financial information including payment method details, transaction details, form of payment, and payment confirmation
  • Account information including your username, password, security questions, preferences and settings
  • Transaction information including the items you view, add to your cart, or purchase, return, exchange or cancel, and your past transactions
  • Communications with us including the information you include when sending a customer support inquiry or contacting us via WhatsApp or email
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers
  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you — when you place an order, create an account, visit or use the Services, communicate with us via email or WhatsApp, or otherwise provide us with your personal information
  • Automatically through the Services — from your device when you visit our website, through the use of cookies and similar technologies
  • From our service providers — when we engage them to enable certain technology and when they collect or process your personal information on our behalf
  • From our partners or other third parties

How We Use Your Personal Information

We may use your personal information for the following purposes:

To provide and improve the Services — to process your payments, fulfill your orders, send order notifications, process purchases and exchanges, arrange for shipping, manage your account, and create a personalized shopping experience for you.

Marketing and communications — to send you updates, promotions, and new product announcements by email, SMS, or WhatsApp. You may opt out at any time.

Security and fraud prevention — to authenticate your account, provide a secure shopping experience, and detect or take action against fraudulent or malicious activity.

Customer support — to respond to your inquiries, resolve issues, and maintain our relationship with you.

Legal compliance — to comply with applicable Pakistani law or respond to valid legal process, including requests from law enforcement or government agencies.

How We Disclose Personal Information

We may disclose your personal information to third parties in the following circumstances:

  • With Shopify and other vendors who perform services on our behalf, including payment processing, data analytics, cloud storage, fulfillment and shipping
  • With business and marketing partners to provide advertising and marketing services
  • When you direct or consent to our disclosure of certain information to third parties, such as to ship your products
  • In connection with a business transaction such as a merger or acquisition
  • To comply with legal obligations, enforce our Terms of Service, or protect our rights and the rights of our users

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties in order to provide the Services to you.

To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy.

Third Party Websites and Links

Our Services may contain links to third-party websites or platforms. We are not responsible for the privacy or security of such sites, including the accuracy or reliability of information found on them. We recommend reviewing the privacy policies of any third-party sites you visit. Our inclusion of such links does not imply any endorsement of their content or operators.

Children's Data

The Services are not intended to be used by children under the age of 18. We do not knowingly collect any personal information about minors. If you are the parent or guardian of a child who has provided us with their personal information, please contact us at contact@asmakare.com and we will delete it promptly.

Security and Retention of Your Information

We take reasonable measures to protect your personal information. However, no security measures are perfect or impenetrable and we cannot guarantee absolute security. We recommend that you do not use unsecured channels to communicate sensitive information to us.

We retain your personal information for as long as necessary to maintain your account, provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements.

Your Rights and Choices

You may have the following rights in relation to your personal information:

  • Right to Access — you may request access to the personal information we hold about you
  • Right to Delete — you may request that we delete your personal information
  • Right to Correct — you may request that we correct any inaccurate personal information
  • Right of Portability — you may request a copy of your personal information in a transferable format
  • Communication preferences — you may opt out of promotional emails or messages at any time by contacting us or using the unsubscribe option in our emails

To exercise any of these rights, please contact us using the details below. We may need to verify your identity before processing your request.

Complaints

If you have any complaints about how we handle your personal information, please contact us using the details below and we will do our best to resolve the matter promptly.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal or operational reasons. We will post the revised policy on this page and update the "Last updated" date. Your continued use of our Services after any changes constitutes your acceptance of the updated policy.

Contact

If you have any questions about this Privacy Policy or wish to exercise any of your rights, please contact us:

Asma Kare 📧 contact@asmakare.com 📱 [Your WhatsApp Number] 🌐 asmakare.com

Asma Kare — Pure. Natural. Effective.